# More business leadership needed to boost payroll giving, says CAF

- Link: https://fundraising.co.uk/2013/10/09/more-business-leadership-needed-boost-payroll-giving-says-caf/
- Published: 2013-10-09T10:15:01+01:00
- Author: Howard Lake

Business leaders and companies large and small need to set an example by actively
encouraging giving to charity at work according to Charities Aid Foundation (CAF).

The call to action was made in evidence presented at CAF’s Growing Giving inquiry
into stimulating support for charities.

Inquiry members David Blunkett MP, Andrew Percy MP and Baroness Tyler of Enfield
heard a number of recommendations to companies including:

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 * encouraging employees to choose company charities
 * offering staff public recognition for supporting charities
 * considering match-funding schemes to encourage giving.

The inquiry has received evidence from major businesses including Google, WM Morrisons,
BT and McDonalds on ways of promoting workplace giving,

The central role of CEOs in encouraging charitable giving was also highlighted. 
For example, in a trial at Deutsche Bank, there was a rise participation of 12% 
when employees received a personalised email from the CEO inviting them to give 
up their salary for a day to donate to a charity.

The [full report](http://www.growinggiving.org.uk/assets/files/GrowingUpGiving_Enq-Part2.pdf),
summing up all submissions collected for this stage of the inquiry, is available
at no charge as a PDF.

This summary plus reports from two other strands of the research will be collated
in a final report to be published in early 2014.

Chantell Mills-Callard, Senior Corporate Client Manager at the Charities Aid Foundation,
said: “If those running businesses large and small lead from the front and encourage
people to get involved in the causes they care about we can transform support for
charities and make industry more effective.”

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