# Twitter spoof spawns webuyanytoycar.com fundraising campaign

- Link: https://fundraising.co.uk/2013/10/02/twitter-spoof-spawns-webuyanytoycarcom-fundraising-campaign/
- Published: 2013-10-02T12:22:04+01:00
- Author: Howard Lake

A Twitter spoof about Webuyanycar.com and their ‘refusal’ to buy a child’s toy car
has met with a positive and creative approach from the online car sales company.

They have turned @jamieDMJ’s spoof into a fundraising campaign that will benefit
road safety charity Brake.

Focusing on children’s toy car brand ‘Tike’, the company created a campaign site–
[webuyanytoycar.com](http://webuyanytoycar.com/) – and said: “We can’t stand the
idea of unloved Tikes covered in cobwebs in garages across the UK.

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“So we’re staging a Tike amnesty, offering to buy the first 100 Tikes in good working
order (must have two doors, a roof, pedals and no floor) that are presented to our
branches in Glasgow South, Manchester (Trafford Branch), Leeds Central, Birmingham
North and London (Wimbledon).”

It is a fine example of a company reacting quickly to a digital opportunity, and
doing so with humour, and even a willingness to play around with their brand and
logo.

 

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