# ITV’s Take a Moment campaign to inspire 50,000 acts of kindness

- Link: https://fundraising.co.uk/2013/09/30/itvs-take-a-moment-campaign-to-inspire-50000-acts-of-kindness/
- Published: 2013-09-30T11:51:49+01:00
- Author: Howard Lake

In the run-up to the 25th anniversary of ITV’s This Morning programme, the TV company
has launched a month-long campaign to inspire at least 50,000 people to complete
a small meaningful act of kindness and give something back to their local community.

The [Take a Moment](http://www.itv.com/thismorning-take-a-moment/the-campaign) campaign
began on 9 September and over the past month ITV shows and celebrities have taken
part and encouraged others to become ‘MomentMakers’ themselves.

The anniversary itself will see the show return on 3 October to its Liverpool location
to feature guest appearances from original hosts Richard Madeley and Judy Finnigan.

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ITV has been constructing a digital ‘Wall of Fame’ featuring some of the Moment 
Makers who have taken part, “recognising the kindness our viewers have shown and
celebrating what we can achieve as a nation collectively”.

To add to the impact of the campaign and to offer an incentive to viewers, the Government
will be donating £5 to ITV’s Text Santa campaign for each of the first 50,000 meaningful
acts shared with ITV.

Nick Hurd, Minister for Civil Society said: “There are lots of easy ways to give
your time to help others – from having a cup of tea with an older neighbour, to 
helping out in your local area or making a regular commitment to volunteer with 
a charity or community group.  That’s why the Government are supporting Take A Moment
by pledging £5 for the first 50,000 acts of kindness registered through the ‘This
Morning’ campaign.  We hope that this campaign can help raise awareness and encouraging
people to get involved.”

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