# HEFCE funds university fundraising workforce review

- Link: https://fundraising.co.uk/2013/09/19/hefce-funds-university-fundraising-workforce-review/
- Published: 2013-09-19T16:40:08+01:00
- Author: Howard Lake

The Higher Education Funding Council for England (HEFCE) is to fund a review of 
the workforce involved in UK universities, with the aim of helping it to expand.

The review follows the publication by HEFCE in 2012 of [Philanthropy to UK Universities](http://www.hefce.ac.uk/whatwedo/invest/funds/fundraise/)(
the Pearce Report), which set the target of £2 billion a year in charitable gifts
to UK universities by 2022. For this to be achieved, the workforce of higher education
fundraisers would need to double or even triple.

For this reason HEFCE has appointed fundraising consultancy [More Partnership](http://www.morepartnership.com)
and fundraising recruitment consulants [Richmond Associates](http://www.richmond-associates.com)
to research the university fundraising workforce. More Partnership was the author
of the Philanthropy to UK Universities report. The two organisations have been tasked
with making recommendations on the future career development and training options
for the fundraising workforce in higher education.

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## Report due in 2014

The review is scheduled to be published early in 2014. Based on qualitative and 
quantitative inputs, it will focus on:

 *  Understanding the career paths within the sector and how these can be made attractive
   to talented people from inside and outside the sector.
     
 *  Developing recommendations for the training and development of the philanthropic
   workforce in higher education, including exploring the desirability of professional
   qualifications.
     
 *  Identifying the skills, attitudes and competencies required for successful fundraising
   at key levels of progression through a fundraising career.
     
 *  Tools and guidance to help institutions to recruit, retain and promote talent.

Professor Shirley Pearce, Chair of the Philanthropy Implementation Group set up 
by HEFCE to implement the recommendations of the Pearce Report, commented: "UK university
fundraising is increasingly professional but not yet well recognised as a profession.
Our goal is to unlock even greater philanthropic support for our universities. To
do this we need to find ways to build a respected profession that attracts, develops
and retains the very best staff."

According to Rebecca Rendle, Managing Partner of More Partnership, added  that this
is "the first time the sector is taking a cool and considered look at practical 
ways to attract and enhance fundraising talent".

_Photo: [Mortarboard and money](http://www.shutterstock.com/pic-142799752/stock-photo-education-costs-mortar-board-graduation-cap-full-of-coins.html)
by KenDrysdale on shutterstock.com_

 * **[University of Leeds launches £60 million fundraising campaign](https://fundraising.co.uk/2013/12/01/university-leeds-campaign/)**(
   1 December 2013)
 * **[Leeds alumni pledge £11,000 in one night](https://fundraising.co.uk/2009/10/28/leeds-alumni-pledge-11000-one-night/)**(
   28 October 2009)
 * **[Anatomy of a Twitter hashtag campaign for university fundraising](https://fundraising.co.uk/2009/11/18/anatomy-twitter-hashtag-campaign-university-fundraising/)**(
   18 November 2009)