# One Cent Call to run national TV advertising campaign

- Link: https://fundraising.co.uk/2013/09/12/one-cent-call-run-national-tv-advertising-campaign/
- Published: 2013-09-12T13:27:29+01:00
- Author: Howard Lake

**One Cent Call, the platform that lets mobile phone users donate small amounts 
regularly to charity, is to launch a national TV advertising campaign in October.**

This will follow a national direct marketing campaign that will encourage 100,000
people a week to download the free mobile phone app and start supporting their favourite
cause.

[One Cent Call](http://www.onecentcall.org/) launched in the UK in August. Subscribers
donate one cent (penny in the UK, of course) per call or text message based on their
estimated mobile phone use. On registering they choose to set a maximum of £0.50,
£1.50 or £3.00 per month. A minimum of 85% of donations are passed to the selected
charity.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The system works on all mobile phones, not just smartphones. Users with older models
can still sign up via the One Cent Call website.

Over 100 UK charities have signed up to benefit from the service, with two or three
signing up each day, according to One Cent Call’s Matt Hornibrook.

Originally established in Australia, the company expects to expand to the USA and
Ireland, as well as other countries. The company takes the approach of benefiting
charities “by asking the lowest possible contribution from the broadest possible
market”.

![One Cent Call mobile screenshot showing donations pledge to Cancer Research UK&
Ireland](https://wfay6x.infiniteuploads.cloud/2026/09/one-cent-call-mobile-screenshot.
png)

An example 50p monthly donation to Cancer Research UK on One Cent Call

## More on One Cent Call

 * **[How to sign up for One Cent Call](https://fundraising.co.uk/2013/09/12/one-cent-call-run-national-tv-advertising-campaign/)(
   12 September 2013)**
 * **[One Cent Call launches regular microdonation platform for mobile giving](https://fundraising.co.uk/2013/08/05/one-cent-call-launches-regular-microdonation-platform-mobile-giving/)(
   5 August 2013)**
 * **[One Cent Call: raising funds with every text or call made](https://fundraising.co.uk/2013/03/19/onecentcall-raising-funds-every-text-or-call-made/)(
   19 March 2013)**