# HelpAge magazine edition focuses on fundraising

- Link: https://fundraising.co.uk/2013/09/12/helpage-magazine-edition-focuses-fundraising/
- Published: 2013-09-12T16:22:04+01:00
- Author: Howard Lake

The current issue of Ageways, the bi-annual magazine of HelpAge International, focuses
on fundraising advice, with advice from fundraising specialists around the world.
It has been published in association with [Resource Alliance](http://www.resource-alliance.org),
the charity which strengthens fundraising capacity of nonprofits around the world,
and runs the annual International Fundraising Congress.

The magazine is being destributed to both organisations' global networks of 10,000
organisations. It can also be downloaded for free from the [HelpAge International](http://www.helpage.org/silo/files/ageways-81-fundraising.pdf)
website.

The edition focuses on assisting organisations that work with older people, but 
much of the material is applicable to a wide range of charities and voluntary organisations,
large and small.

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Articles focus on issues such as planning a fundraising strategy, how to find and
keep donors, branding, sources of funding and proposal writing. UK Fundraising's
Howard Lake contributed an article on digital fundraising.

The other contributors were:

 *  Sarah Barzel, Director of Community Relations and Training at Possibility International
 *  Lutz Hethey, Executive Director of HelpAge Deutschland
 *  Maria Ros Jernberg, Chief Executive of the Swedish Fundraising Council
 *  Simone Joyaux, consultant at Joyaux Associates
 *  Neelam Makhijani, Chief Executive of the Resource Alliance
 *  Joseph Michael, Fundraising Manager at the Resource Alliance.
 *  Jill Nadolski, Operations Manager of EEIBA
 *  Mayur Paul, Head of Communications and Brand at HelpAge International
 *  David Zerman, Chief Executive of Possibility Australia and Possibility International

Neelam Makhijani, chief executive at the Resource Alliance, said: "A fair and just
world requires a strong, sustainable and productive civil society that has access
to appropriate skills, knowledge and funding. By building the fundraising capacity
of NGOs in this way we can help them achieve a much deeper, wider and sustainable
impact.” 

Celia Till, editor of Ageways, added: "Older people play a vital part in society
and their numbers are increasing, yet they are widely overlooked by development 
projects. This issue of Ageways brings together the Resource Alliance’s expertise
and HelpAge’s experience of fundraising for work with older people, with inspiring
examples from our partners and programmes in Ethiopia, Germany, India, South Africa,
Sri Lanka and Vietnam."

 * **[iPad app to help The Raiser’s Edge users running events](https://fundraising.co.uk/2013/09/13/ipad-app-help-raiser039s-edge-users-running-events/)**(
   13 September 2013)
 * **[Small minority responsible for majority of money and time given to charities, says CAF](https://fundraising.co.uk/2013/09/13/small-minority-responsible-majority-of-money-and-time-given-charities-says-caf/)**(
   13 September 2013)
 * **[Picasso drawing raffled to raise funds for ancient Tyre](https://fundraising.co.uk/2013/09/13/picasso-drawing-raffled-raise-funds-ancient-tyre/)**(
   13 September 2013)