# Mobile Facebook users drive most visits to JustGiving

- Link: https://fundraising.co.uk/2013/09/09/mobile-facebook-users-drive-most-visits-justgiving/
- Published: 2013-09-09T14:59:01+01:00
- Author: Howard Lake

The largest source of traffic to online giving site JustGiving now comes from people
using Facebook on their mobile phones or tablets. In addition, very nearly half (
48%) of all traffic to the site is now coming from smartphone and mobile devices.

The figures were revealed by JustGiving Product Manager Jonathan Waddingham at the
Institute of Fundraising's Digital Conference today. He commented that [Facebook's mobile site now generates 17% of visits to JustGiving](http://blog.justgiving.com/facebook-fundraising-part-four/).

He said: "Social today means mobile, as today’s donors are much more likely to be
browsing and sharing with their networks on smartphone and tablet devices. ‘Social
+ mobile’ users are making a genuine impact for thousands of causes by donating 
to charities they’ve seen on social media on their phones, giving wherever and whenever
generosity strikes."

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[JustGiving ](http://www.justgiving.com)urged charities to ensure that their communications
were designed to be accessed and used easily by the ‘social + mobile’ generation.
The company has found that mobile users are twice as likely to share their donation
than desktop users, adding reach and" bringing in on average £5 in further gifts
for each share".

You can see Jonathan Waddingham's presentation here:

 **[Mobile & social – why your phone is your new BFF by @justgiving](https://www.slideshare.net/JustGiving/io-f-digital-why-your-phone-is-your-new-bffnewfinal)**
from **[JustGiving](http://www.slideshare.net/JustGiving)**

 

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