# Andy Murray memorabilia is ‘most popular at charity auctions’

- Link: https://fundraising.co.uk/2013/09/09/andy-murray-memorabilia-039most-popular-charity-auctions039/
- Published: 2013-09-09T13:57:51+01:00
- Author: Howard Lake

**Fundraising event technology company Bidtech reports that Andy Murray memorabilia
is the most in demand at charity auctions that it has run.**

It has compiled a list of items and their owners that attract the most bidding at
charity auctions. The company runs hundreds of auctions each year for organisations
such as Action Against Hunger and the Elton John AIDS Foundation.

## Sports stars

Sporting names dominate the list. Murray is joined on it by Sir Alex Ferguson and
current world footballer of the year Lionel Messi. Longer-standing sports stars 
such as Pele and Mohammed Ali are also on the list.

## Advertisement

## Entertainment

One Direction memorabilia proved more popular than that of The Rolling Stones. Film
actors including Al Pacino, Daniel Craig and the late James Gandolfini also made
it onto the list.

## Value of celebrities to charities

Jane Jelly, spokesperson for Bidtech, said: “A celebrity’s pulling power can be 
hugely beneficial to charities and the research shows how Andy Murray’s recent achievements
have afforded him a new level of fame and respect.

“Understandably, people want to own a little piece of his legend and charities are
able to capitalise on this fact.”

## How the list was created

The bidding data is captured using Bidtech’s special iPad app that allows guests
attending charity events to make silent bids on items.

The list is based on the average amount items from each celebrity have raised at
charity auctions over the last year, the number of bids each item attracts during
the auction and also the amount by which bids exceeded the expected reserve price.

Items have been donated by a wide range of popular celebrities. The site provides
detailed information about the charities involved and other ways in which guests
can donate and get involved in supporting good causes.

The heat list is based on the average amount items from each celebrity have raised
at charity auctions over the last year, the number of bids each item attracts during
the auction and also the amount by which bids exceeded the expected reserve price.

## Biggest earning celebrities for UK charity auctions 2013

1.    Andy Murray

2.    One Direction

3.    Pele

4.    Lionel Messi

5.    Rolling Stones

6.    Mohammed Ali

7.    James Gandolfini

8.    Sir Alex Ferguson

9.    Al Pacino

10. Daniel Craig

Photo: [Neale Cousland](http://www.shutterstock.com/gallery-90275p1.html?cr=00&pl=edit-00)/
[Shutterstock.com](http://www.shutterstock.com/?cr=00&pl=edit-00)

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