# Pony Up: combining donating via utility bills and demonstrating impact

- Link: https://fundraising.co.uk/2013/09/05/pony-up-combining-donating-via-utility-bills-and-demonstrating-impact/
- Published: 2013-09-05T18:24:48+01:00
- Author: Howard Lake

Pony Up is the result of a three-day project by students at Hyper Island in Sweden
working with SOS-Barnbyar. It combines the frictionless fundraising element of making
top-up donations while paying a bill (via mobile and QR codes note), and donating
to a charity in recognition of a completed project.

The students were tasked with considering how to improve fundraising in the future.
Pony Up was their solution, designed to tackle the public's desire to see how their
money is used and the impact it can achieve, and to make giving as easy as possible.

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Provided there is no suggestion that the donations will be used to fund a completed
and presumably fully-funded project, then this idea would seem sound: demonstrating
impact and asking at an appropriate moment are two fundamental elements of good 
fundraising.

What do you think of their solution?

 * **[Open Fundraising’s Mobilise raises £1 million in regular mobile phone donations](https://fundraising.co.uk/2013/10/10/open-fundraising039s-mobilise-raises-1-million-regular-mobile-phone-donations/)**(
   10 October 2013)
 * **[Help the Heroes creates mobile Hero Bears game](https://fundraising.co.uk/2013/10/14/help-heroes-creates-mobile-hero-bears-game/)**(
   14 October 2013)
 * **[Feedies turns food photos into food for hungry children](https://fundraising.co.uk/2013/10/30/feedies-turns-food-photos-into-food-for-hungry-children/)**(
   30 October 2013)