# BHF launches its annual appeal for charity shop stock

- Link: https://fundraising.co.uk/2013/09/05/bhf-launches-its-annual-appeal-charity-shop-stock/
- Published: 2013-09-05T17:43:35+01:00
- Author: Howard Lake

The British Heart Foundation (BHF) has launched its annual month-long Bag-athon 
to encourage people to donate items for its charity shops.

The charity describes the [Great British Bag-athon](http://bhf.org.uk/bagathon) 
as "the UK’s biggest stock donation appeal". It is aiming to secure one million 
bags of unwanted items by the end of September. 

This year's campaign includes a competitive element whereby BHF encourages office
workers to compete to donate the largest number of bags in their organisation. Writing
in the July/August issue of Heart Matters Online, Mike Taylor, BHF Director of Retail,
said: "we also want people to join in and to try and collect as many bags as possible.
People can do it at work and see who can generate the most bags. We did it and it
got quite competitive, we wanted to collect more bags than any other department!"

## Advertisement

The campaign was launched last month and included media partnerships with radio 
groups Global, Bauer and Real, covering 33 regional stations. As well as a 20 second
advert, the stations' DJs have also been talking to local people who have survived
heart attacks.

 

 

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