# H&M’s donated clothing raises over £1 million for British Red Cross

- Link: https://fundraising.co.uk/2013/09/03/hampm039s-donated-clothing-raises-over-pound1m-british-red-cross/
- Published: 2013-09-03T11:01:39+01:00
- Author: Howard Lake

Clothing retailer H&M has raised more than £1 million for the British Red Cross 
in two years by donating end of season stock which is then sold in the charity's
shops.

Since 2011 the company has donated almost 330,000 individual items of clothing and
accessories to the charity. Each item is then are de-tagged, unbranded and sold 
in the [Red Cross](http://www.redcross.org.uk)’ chain of 325 shops across the UK.

The clothing would otherwise have been sent to landfill sites.

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British Red Cross Head of Retail, Paul Thompson, said: "We are really thankful to
H&M for helping us to give our customers even greater choice. The donated items 
we’ve received are bang on trend and means we can continue to attract younger customers
to our stores, offering them fashionable clothes at a great price which is really
important in these times."

_Photo: [chicgeekuk on Flickr.com](http://www.flickr.com/photos/kishimoto/1921709491/)_

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