# GSS launches new income-generating search engine branded for charities

- Link: https://fundraising.co.uk/2013/08/26/gss-launches-new-incomegenerating-search-engine-branded-charities/
- Published: 2013-08-26T08:21:54+01:00
- Author: Howard Lake

Midlands-based Global Search Solutions (GSS) has developed a branded search engine
page for charities that will help them generate income. Each search on the site 
by supporters generates a small payment from the search engine provider, part of
which GSS then donates to the charity.

Dr Jeryl Shepherd Director at GSS said that the company was also extending the service
to other companies provided that the money they generated was donated to charity
or to its corporate social reponsibility.

She said: "The great thing about this initiative is people can raise money by doing
something that they do every day – searching the web and best of all it costs them
absolutely nothing".

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Dr Shepherd told UK Fundraising that the company had initially focused on sports
charities, working with [angling charities](http://www.apfsearch.co.uk/) given the
large number of people who take part in the sport. It is also working with football
teams and their foundations, including Everton FC and their Everton in the Community
charity, and with smaller charities such as [Teams4U](http://t4usearch.com/).

## How is GSS different?

The model of a charity search engine is not new of course, with [Everyclick](http://www.everyclick.com)
and [Easysearch](http://www.easysearch.org.uk/) being two of the longer standing
examples.

Dr Shepherd explained that [Global Search Solutions](http://www.globalsearchsolutions.org/)
passes 20% of the total search engine's revenue to each charity. She pointed out
that other providers might give 50% but that is "after expenses".

GSS offers two different templates, one single Google-style search bar and one with
space for news and advertising space, the revenue from which is received by the 
charity with no deduction.

GSS also works with partner charities to help them make the most of the opportunity.
Dr Shepherd said that GSS helps "identify various user groups to approach and how
best to implement and communicate with these groups over time ensuring promotion
and maximum take up".

She added that "We are the only provider with an app for Blackberry, Android and
iPhone." 

The company was also working on a community for charity partners to enable them 
to communicate and learn from each other.

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