# Children’s Heart Surgery Fund now operates with thankQ

- Link: https://fundraising.co.uk/2013/08/23/childrens-heart-surgery-fund-now-operates-with-thankq/
- Published: 2013-08-23T12:25:14+01:00
- Author: Howard Lake

Children’s Heart Surgery Fund (CHSF) is the award winning charity supporting the
Children’s Heart Surgery Unit and Paediatric Intensive Care Unit at Leeds General
Infirmary. The charity raises money to help the children’s heart unit provide care
for its young patients and their families by providing funding for up-to-date equipment
and facilities, providing accommodation, advice and support for children and their
families, funding staff positions and training plus supporting research projects.

CHSF works closely with individuals, families, schools, community groups and corporate
organisations to facilitate fundraising opportunities to fulfil its charitable aims.

CHSF approached thankQ in July 2013 to provide a system which would be cost-effective,
easy to use and which would allow the organisation to adopt a single CRM solution
that could manage all its relationships across a broad range of digital platforms.
thankQ provides integration with a number of  platforms where the organisation and
its supporters are particularly active, including social media sites Facebook and
Twitter and online fundraising site, JustGiving.

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Website integration also allows the organisation to accept online donations and 
event bookings which are captured directly into the thankQ CRM system, whilst integration
with third party bulk email provider MailChimp, pushes contact data from thankQ 
into MailChimp and pulls email tracking data back into thankQ, giving CHSF a single
view of all campaign activity and effectiveness. 

thankQ will of course also be helping CHSF manage its core business activities and
is providing modules to help CHSF manage events, handle all types of donations including
legacies and in memory as well as providing a simple volunteer module.

The thankQ implementation included data transfer from CHSF’s existing Harlequin 
CRM database.

Sharon Cheng, Charity Director at CHSF said of the selection, ‘to provide the best
support and facilities for the young people and families we serve, we need to raise
significant sums of money in the most cost effective way we can. Digital marketing
is a vital tool for us as it provides a cheap and effective way of reaching our 
supporters. thankQ has given us exactly the functionality we need to effectively
reach, record, engage and develop supporter data from multiple digital platforms
all within a single centralised system’. 

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