# First Promotional Products Week to take place in September

- Link: https://fundraising.co.uk/2013/08/19/first-promotional-products-week-take-place-september/
- Published: 2013-08-19T08:46:01+01:00
- Author: Howard Lake

The UK's first Promotional Products Week will take place this year from 16 to 20
September. Run by the British Promotional Merchandise Association (BPMA), the series
of events is designed to raise the profile of the £765m industry of promotional 
merchandise.

Many charities, of course, use promotional items to raise awareness and funds. Items
range from branded pens, mugs, calendars, USBs and sticky notes to confectionery,
clothing, keyrings, and sports bottles.

The BPMA points out that promotional products can have a long lifetime, quoting 
research that found that 87% of recipients had kept a promotional item for longer
than 12 months.

## Advertisement

Items bought most often by marketers are pens (35%), pads, notebooks, and sticky
notes (13%), and canvas shopping or eco bags (10%).

Gordon Glenister, Director-General at the BPMA said: “Promotional merchandise is
far more than just a freebie.  Used correctly, it delivers powerful and positive
advertising messages, as well as a thank you.  In fact, our recent research showed
that branded gifts can deliver a higher or equal return on investment than most 
forms of advertising."

[Promotional Products Week](http://www.promotionalproductsweek.co.uk) includes the
BPMA Design Awards Competition, which invites UK-based undergraduate design students
to come up with inspiring, original new product ideas for promotional merchandise,
and a dinner at the House of Commons, hosted by Brian Binley MP.

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## Comments

### By: Promotional Products Canada

- Link: https://fundraising.co.uk/2013/08/19/first-promotional-products-week-take-place-september/#comment-3887
- Published: 2014-01-31T13:20:00+00:00

Many charitable groups, of course, use marketing products to raise attention and
funds. Products range from labeled pens.