# JustGiving starts new blog on social giving to charities

- Link: https://fundraising.co.uk/2013/08/18/justgiving-starts-new-blog-social-giving-charities/
- Published: 2013-08-18T09:05:02+01:00
- Author: Howard Lake

[Online giving service JustGiving](https://fundraising.co.uk/2016/03/16/justgiving-hmrc-agreement-restoring-lost-gift-aid-family-donations/)
has starting publishing a new blog that will focus on social giving and how charities
can make the most of it.

 

[We Make Giving Social](http://www.wemakegivingsocial.com) began with a post from
Anne-Marie Huby, Managing Director of Justgiving, on 15 July. She wrote: “The trend
that is here to stay is now so obvious that it is almost a cliché: giving has gone
social. Each year people are now raising hundreds of millions of pounds, dollars
and euros entirely off their own bat, telling their own stories and – almost literally–
infecting others to follow suit.”

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The blog features posts from JustGiving’s staff, but will also feature guest contributions
from other digital pioneers and behavioural specialists.

 

Antony Newman, Product Marketing Director at Cancer Research UK, said: “Social giving
is really driving innovation in our organisation. This year we launched Dryathlon,
which used social gamification principles to create a completely immersive experience
for participants, while raising over £4 million for vital research.”

 

Anne-Marie Huby added: “This blog, in a nutshell, is our invitation to charities
and non-profits, and our friends interested in using technology for good, to explore
how social giving works and how we can make it better.”

 

Early blog posts include:

 * How to motivate your marathon fundraisers
 * Top five charity Facebook timelines
 * Facebook fundraising (parts one and two)

 * **[First Promotional Products Week to take place in September](https://fundraising.co.uk/2013/08/19/first-promotional-products-week-take-place-september/)**(
   19 August 2013)
 * **[Cabinet Office gives £250k matched funding for Big Give Christmas Challenge](https://fundraising.co.uk/2013/08/20/cabinet-office-gives-pound250k-matched-funding-big-give-christmas-challenge/)**(
   20 August 2013)
 * **[Will it Work 2013 analyses legacy fundraising adverts](https://fundraising.co.uk/2013/08/21/will-it-work-2013-analyses-legacy-fundraising-adverts/)**(
   21 August 2013)

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