# Suki Gallagher joins M.A.D. as Business Development Director

- Link: https://fundraising.co.uk/2013/08/14/suki-gallagher-joins-mad-as-business-development-director/
- Published: 2013-08-14T13:36:52+01:00
- Author: Howard Lake

Suki Gallagher has joined M.A.D. (Make a Difference) Jewellery as Business Development
Director. She will be responsible for developing long term partnerships with UK 
charities to generate income from the online jewellery retailer.

[M.A.D.](http://www.chooseMAD.com) specialises in online jewellery sales, jewellery
merchandising, auction prizes and jewellery party packs with the chosen charity 
receiving 100% of the retail margin.

She joins M.A.D. after four years as Director of Business Development at fundraising
technology company Everyclick, where her she helped create and deliver [Give as you Live](http://www.giveasyoulive.com/).

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She is a Trustee at the UCL Cancer Institute Research Trust, Partnerships Development
Consultant at Action Medical Research, Charity Representative for the Guinness World
Records and Charity Ambassador for Britain’s Personal Best. She has also served 
as a Voluntary Ambassador at Cancer Research UK for 13 years.

She joins M.A.D. as the company announces that it has secured investment to help
it expand operations, following its successful launch in May 2013. The investment
will be used to develop online and offline marketing to increase M.A.D.’s profile
with consumers, as well as to support the development of bespoke and off-the-shelf
fundraising campaigns to charity partners’ own donor bases.

Founder and Director Spencer Cohen, said: "M.A.D. is all about harnessing the success
of the luxury goods and online fashion accessories market and giving customers the
chance to do good every time they purchase.

"Every time a customer shops with [M.A.D.](http://www.chooseMAD.com) 100% of the
retail margin goes directly to the charity of their choice. The fact that we don’t
charge any upfront or ongoing fees for our services levels the playing field so 
that any charity can generate extra unrestricted income."

Of Gallagher's appointment he said: "Her intimate knowledge of the sector, impressive
contacts and creative ingenuity will support us in developing close partnerships
with charities to deliver high yield donor targeted campaigns and crucial additional
income."

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