# Funeral directors to encourage online giving to boost Gift Aid

- Link: https://fundraising.co.uk/2013/08/13/funeral-directors-encourage-online-giving-boost-gift-aid/
- Published: 2013-08-13T12:15:01+01:00
- Author: Howard Lake

The National Association of Funeral Directors (NAFD) has launched a campaign to 
encourage more people attending funerals to make charitable donations online rather
than cash donations. This will help increase the value of those donations to charities
through Gift Aid.

The Association estimates that each year **charities miss out on more than £25 million**
because donations at funerals are usually anonymously made in cash and funeral directors
can not claim Gift Aid for charities.

The [GiftAid 25 campaign](http://www.giftaid25.com) is being carried out in association
with online giving site JustGiving, Memory Giving, Friends and Relations and EMS
Internet. 

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The campaign is also designed to help funeral directors themselves. The NAFD, which
has 3,700 funeral firm members, estimates that collecting and processing cash charitable
donations currently costs the average funeral directors around £2,000 a year.

Alan Slater, chief executive officer of the NAFD explained: "By launching the ‘GiftAid
25’ campaign we are not only helping funeral directors to provide an improved, added
value service to their clients at a difficult time but we are also helping to support
local communities by ensuring more money is given to well-deserving charities."

JustGiving has developed a new platform specifically for funeral directors to process
donations online and ensure that charities can, where possible, reclaim Gift Aid.

Liz Bettles of Green Willow Funerals, based in Wales, has used the new online system.
She says that, as a result, Green Willow Funerals have raised over £20,000 for local
and national charities, almost £5,000 which was Gift Aid. This is money that would
not have been recovered if the donations had been in cash.

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