# Data Girl and Measurement Boy – how to promote a charity conference

- Link: https://fundraising.co.uk/2013/08/12/data-girl-and-measurement-boy-how-to-promote-a-charity-conference/
- Published: 2013-08-12T09:10:03+01:00
- Author: Howard Lake

 

How do you make your charity sector event stand out from all the others? A video
is one idea. Too expensive for one event? Not these days when you can make your 
own, especially if it is really just a series of still images in a slideshow.

 

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You could make it fun and introduce some cartoon characters. Too expensive in terms
of design and concept work? Not if you make them yourself out of modelling clay.

 

Which is just the approach taken by New Philanthropy Capital to promote their Annual
Conerence. Meet Data Girl and Measurement Boy, “the world’s first charity superheroes”.

 

They are promoting [Improving Impact Measurement & Analysis](http://www.thinknpc.org/events/annual-conference/)
which takes place on 15 October in London.

 * **[6 digital annual reports to support fundraising](https://fundraising.co.uk/2016/10/26/6-digital-annual-reports-support-fundraising/)**(
   26 October 2016)
 * **[Small charities “failing to measure the impact of their services”](https://fundraising.co.uk/2017/11/09/small-charities-failing-measure-impact-services/)**(
   9 November 2017)
 * **[Nisa’s charity delivers £5.16 for every £1 donated, says study](https://fundraising.co.uk/2017/12/05/nisas-charity-delivers-5-16-every-1-donated-says-study/)**(
   5 December 2017)