# Unilever donates £18,000 to RSPCA over Marmite TV advert

- Link: https://fundraising.co.uk/2013/08/09/unilever-donates-18000-to-rspca-over-marmite-tv-advert/
- Published: 2013-08-09T23:52:21+01:00
- Author: Howard Lake

Unilever has donated £18,000 to the RSPCA after criticism of its Marmite TV advert.
The advert, ‘End Marmite Neglect’, parodies animal charity TV adverts, and uses 
TV journalist Michael Buerk for the voiceover. But it has generated over 400 complaints
already.

 

Unilever’s donation is equivalent to the cost of running the [RSPCA](http://www.rspca.org.uk)‘
s Inspectorate programme for one day.

## Advertisement

 

 

The [campaign’s microsite](http://endmarmiteneglect.com/) also uses language that
mimics a charity campaign:

 

“Exclusive, limited-edition supporter’s and rehoming packs, full of Marmite products,
are up for grabs to raise much needed awareness and help End Marmite Neglect.”

 

It states:

 

“We’ve launched an urgent appeal to prevent cruelty, alleviate suffering and promote
kindness to all Marmite jars.”

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