# Guide Dogs to use Donate Mobile’s regular mobile giving service

- Link: https://fundraising.co.uk/2013/08/08/guide-dogs-use-donate-mobile039s-regular-mobile-giving-service/
- Published: 2013-08-08T10:13:21+01:00
- Author: Howard Lake

Guide Dogs is to promote regular giving via mobile phones after partnering with 
mobile phone service Donate Mobile.

Anyone in the UK with a mobile phone can support Guide Dogs every time they make
a mobile call or send a text, at no extra cost to themselves. They just need to 
sign up for a Donate Mobile SIM card and mobile service, and after tha 10% of their
monthly mobile spend will be donated to Guide Dogs.

Guide Dogs is encouraging its staff, volunteers, donors, fundraisers and campaigners
to sign up wiht the service.

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Guide Dogs, Director of Fundraising and Marketing Jayne George said: "Our Guide 
Dogs supporters are committed and loyal and are always looking for new ways to support
us, so it feels fantastic to be able to offer them an additional or alternative 
way to support the work we are doing without putting any additional strain on their
financial commitments."

She also saw it as a way to develop mobile relationships with the charity's supporters.

[Donate Mobile](http://www.donate-mobile.com) also encourages its users to donate
old handsets for recycling, with proceeds also going to Guide Dogs.

Donate Mobile's Managing Director, Mark Brunwin said: "Donate Mobile is fast becoming
the mobile service provider of choice for charities of all sizes, and we are delighted
to be working to help boost the committed giving revenues for Guide Dogs, who are
one the largest in the UK. Guide Dogs have been quick to recognise the potential
that a Donate Mobile partnership offers to open up an untapped revenue stream and
a future channel through which they can develop relationships with their large and
active supporter base.”

Donate Mobile is a Mobile Virtual Network Operator (MVNO) similar to Tesco Mobile
or Virgin Mobile and it uses an established UK mobile network with 98% coverage.

 

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