# The Good Agency to help NSPCC improve their welcome and loyalty programme

- Link: https://fundraising.co.uk/2013/07/30/good-agency-help-nspcc-improve-their-welcome-and-loyalty-programme/
- Published: 2013-07-30T09:58:21+01:00
- Author: Howard Lake

Children's charity NSPCC has appointed fundraising communications specialists The
Good Agency to improve and reinvigorate their donor engagement and loyalty activity.

The agency will develop a new welcome and loyalty programme, together with content
and materials, for rolling out across all the charity's recruitment channels, with
the aim of reducing attrition and increasing loyalty.

Amanda Mitchell-Francombe, Head of Individual Giving at the [NSPCC](http://www.nspcc.org.uk)
described the appointment as "one of many new initiatives to strengthen our regular
giving programme and better engage our supporters in ending cruelty to children."

## Advertisement

Nicola Lapsley, Group Account Director at [The Good Agency](http://www.thegoodagency.co.uk)
added: "In a media landscape that’s smaller, busier and less stable than ever it’s
crucial that we get retention right, demolish attrition and make acquisition significantly
more profitable."

 * **[2,000 charities to benefit from donation of 6.5 million nappies](https://fundraising.co.uk/2013/07/30/2000-charities-benefit-donation-65-million-nappies/)**(
   30 July 2013)
 * **[Irish Cancer’s fundraising campaigns show big growth](https://fundraising.co.uk/2013/07/30/irish-cancer039s-fundraising-campaigns-show-big-growth/)**(
   30 July 2013)
 * **[Nominations open for Prince of Wales Medal for Arts Philanthropy](https://fundraising.co.uk/2013/07/30/nominations-open-prince-wales-medal-arts-philanthropy/)**(
   30 July 2013)