# Understanding the true value of your events fundraising

- Link: https://fundraising.co.uk/2013/07/26/understanding-the-true-value-of-your-events-fundraising/
- Published: 2013-07-26T17:27:58+01:00
- Author: Howard Lake

Supporters often have very personal reasons to raise money for your charity and 
can become powerful advocates for your cause. Provided you encourage them and make
it easy for them to do so.

 

JustGiving call this ‘the network effect’. It can be even more pronounced for people
fundraising in memory of a loved one.

## Advertisement

 

They have shared the presentation they gave on the subject at the July 2013 Institute
of Fundraising. [JustGiving](http://www.justgiving.com) research indicates that 
people taking part in an event to fundraise in memory of a loved one raise up to
54% more than fundraisers who aren’t raising money in memory.

 

** [IoF National Convention: Hidden motivations and income streams – understanding the true value of your event fundraising](http://www.slideshare.net/JustGiving/io-f-national-convention-hidden-income-streams-and-motivations)**
from **[JustGiving](http://www.slideshare.net/JustGiving)**

Gemma Randall, Head of Charity Partnerships at JustGiving, presented this with Katie
Simmons, Senior Fundraising Manager at Great Ormond Street Hospital Charity, and
Graham Tyrrell, Head of Digital at Maggie’s.

 * **[JustTextGiving attracts over 100,000 users](https://fundraising.co.uk/2013/09/20/justtextgiving-attracts-over-100000-users/)**(
   20 September 2013)
 * **[Cancer Research UK chooses JustGiving for a further two years](https://fundraising.co.uk/2013/10/31/cancer-research-uk-chooses-justgiving-further-two-years/)**(
   31 October 2013)
 * **[Donations pass £65k for cyclist killed fundraising for Mind](https://fundraising.co.uk/2014/03/25/donations-pass-65k-cyclist-killed-fundraising-mind/)**(
   25 March 2014)