# Chameleon launches iRaiser digital fundraising platform to UK charities

- Link: https://fundraising.co.uk/2013/07/11/chameleon-launches-iraiser-digital-fundraising-platform-uk-charities/
- Published: 2013-07-11T13:55:00+01:00
- Author: Howard Lake

Digital charity specialist Chameleon today launched European digital fundraising
tool iRaiser to charities in the UK. Developed by Dutch fundraising company [Adfinitas](http://www.adfinitas.com/),
iRaiser is already in use by 50 nonprofit organisations outside the UK, including
WWF, Amnesty International and CARE, along with French charities like Secours Populaire
Francais, Association France Alzheimer and Association Francaise des Diabetiques.

Chameleon said that iRaiser, with its eight modules, helps increase online donations
by using intelligent algorithms to maximise average donation values and conversion,
and uses big data from social networks to profile audiences and improve online supporter
journeys.

Vicky Reeves, MD and Founder at [Chameleon](http://chameleon.eu/), believes that
iRaiser “is a game-changing tool which will help raise charity incomes online in
the UK”.

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She added: “Unlike enterprise-class systems, iRaiser is quick to implement and delivers
a fantastic service at a fraction of the cost.”

Charities that attended the launch this morning included Breakthrough Breast Cancer,
Christian Aid, Great Ormond St Hospital Children’s Charity and Samaritans.

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