# Adtriusm: view ads, fundraise for charity for free

- Link: https://fundraising.co.uk/2013/07/08/adtriusm-view-ads-fundraise-for-charity-for-free/
- Published: 2013-07-08T16:55:15+01:00
- Author: Howard Lake

**AdTruism is a new online fundraising tool designed to enable anyone with a blog
or website to raise funds for charity at no cost to themselves or their site visitors.**

[AdTruism](http://adtruism.com/) users can post a widget to their site that displays
commercial advertisements. The advertising income earned is then passed by AdTruism
to the website owner’s selected charity. AdTruism passes 100% of the fee to charities.

Law student Brian McCormick set it up while he was studying in Dublin, and he has
received funding and support from Social Entrepreneurs Ireland, according to [Osocio](http://osocio.org/message/adtruism_raise_money_without_asking_for_donations/).

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Its promotional video suggests that it represents  “the end of slactivism”.

Will it work? It might do if it gets taken up by enough websites. The model isn’t
new of course, as it harks back to the advertiser-supported sites of the late 1990s
like The Hunger Site. But at least it distributes the advertising to multiple sites,
some of which might attract large numbers of viewers. The Hunger Site and its variants
required people to visit that site once a day.

_[Video at https://www.youtube.com/watch?v=Z3xOzS1VcJA no longer available]._

 * **[Filling the advertising space for mobile interaction](https://fundraising.co.uk/2014/01/07/filling-advertising-space-mobile-interaction/)**(
   7 January 2014)
 * **[RNIB’s I am Here campaign to raise funds for sight loss advice](https://fundraising.co.uk/2014/04/15/rnibs-campaign-raise-funds-sight-loss-advice/)**(
   15 April 2014)
 * **[BHF campaign seeks support for research into inherited heart conditions](https://fundraising.co.uk/2014/05/21/bfh-campaign-seeks-support-research-inherited-heart-conditions/)**(
   21 May 2014)