# Ploink! introduces mobile giving app

- Link: https://fundraising.co.uk/2013/07/02/ploink-introduces-mobile-giving-app/
- Published: 2013-07-02T14:00:00+01:00
- Author: Howard Lake

Microdonations service Ploink! is this week launching a mobile phone app that "turns
mobile devices into collecting tins". The app, available for both Android and iOS
devices, enables people to collect virtual coins and donate them to charity when
they wish.

Marc Simpson, Director of [Ploink!](http://www.ploink.co.uk), says that the app 
creates charity piggy banks. When you shake your phone, you will hears the sound
of coins rattling around inside a piggy bank, with different sounds according to
how much has been collected inside.

⌊Ploink! trigger image⌉⌊Ploink! trigger image⌉To emphasise this, the app includes
an augmented reality feature: when a user points their phone at a trigger image,
a three dimensional piggy bank appears, and the person is able to collect virtual
coins into it.

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Actual donations can be made, as with the website, via credit/debit card or PayPal.

Founded in 2009, Ploink! now works with over 600 UK charities including Make-A-Wish
Foundation UK, World Vision UK, BeatBullying and FoE Scotland.

John Quinn, Director of Engagement at The Songwriting Charity, said: "The Songwriting
Charity love Ploink! and so do our donors. We like that our supporters can now have
one of our Ploink! collection boxes with them at all times and the three-dimensional
piggy bank is awesome! The Ploink app really is the smart new way to give!"

Simpson added: "Mobile devices are now the way people choose to interact with each
other and the world, so we wanted to create an app that made the most of the device
and gave users something fun to use and show to their friends."

The app can be downloaded for free from 3 July.

Here is a demo of the app in action:

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