# JustGiving introduces rapid ‘one-touch’ mobile giving facility

- Link: https://fundraising.co.uk/2013/06/14/justgiving-introduces-rapid-039onetouch039-mobile-giving-facility/
- Published: 2013-06-14T07:00:00+01:00
- Author: Howard Lake

Online giving service JustGiving has redeveloped its mobile donation process to 
make giving even faster and simpler with a 'one-touch' process.

The company believes that the new facility is the "the world’s fastest way to give
to charity on mobile". It has streamlined the giving process in response to the 
growing number of people using its services on a mobile device, and the need to 
be able to accept donations quickly, before people are distracted.

The [one-touch donation process](http://just.ly/mobile-updates) on smartphones includes:

## Advertisement

 *  the JustGiving system automatically remembering a donor's details and preferences
   when they donate on a mobile device
     
 *  for UK donors, using a simplified Gift Aid opt-in process, recognised by HMRC,
   and remembering a donor's Gift Aid preferences
     
 *  avoiding the need for donors to use a debit or credit card when using a smartphone,
   encouraging repeat or regular giving

The new facility applies to the mobile website, and not yet to the apps.

Why one-touch giving?

**Mobile traffic to JustGiving overtook desktop traffic** for the first time in 
April 2013: over half of users now visit JustGiving using a smartphone or tablet.
Based on this growth, JustGiving estimates that by next year about 70% of all traffic
will come from mobile devices.

The simplified Gift Aid process is also expected to drive up the percentage of donors
giving via Gift Aid, **increasing the rate of Gift Aid reclaim on mobile gifts**.

Lee Marshall, Product Manager at JustGiving, explained why speed and simplicity 
are essential for mobile gifts.

"More than ever, people want to give wherever and whenever they want, on any device"
he said. "In a world full of distractions, it’s vital for us to continue to make
giving as easy and intuitive as possible. Giving through this new interface is not
only breathtakingly fast, but it also means UK charities are more likely to benefit
from Gift Aid, even on mobile."

Our next challenge now is to encourage mobile donors to give more, and more often,
to their favourite causes."

Rachael Bloom, Founder and Executive Director, [Rett Syndrome Research Trust UK](http://www.reverserett.org.uk/),
added that the new [JustGiving one-touch mobile](http://just.ly/mobile-updates) 
facility "makes life so much easier for our donors, and means they’re much more 
likely to donate when they’re out and about".

 * **[CharityComms secures charity discounts for PR Newswire’s promotional tools](https://fundraising.co.uk/2013/06/14/charitycomms-secures-charity-discounts-pr-newswire039s-promotional-tools/)**(
   14 June 2013)
 * **[Coventry Building Society’s new savings bond to raise funds for Cancer Research UK](https://fundraising.co.uk/2013/06/14/coventry-building-society039s-new-savings-bond-raise-funds-cancer-research-uk/)**(
   14 June 2013)
 * **[Bank of Scotland Foundation offers](https://fundraising.co.uk/2013/06/15/bank-scotland-foundation-offers/)**(
   15 June 2013)