# Fundraising team of the year

- Link: https://fundraising.co.uk/2013/05/23/fundraising-team-year/
- Published: 2013-05-23T12:25:21+01:00
- Author: Howard Lake

For any team or department that, through the nature of teamwork, has achieved considerable
and recognisable success.

The shortlisted entries are:

 *  Action for Children
 *  The Myton Hospices
 *  THGI

## Action for Children

## Advertisement

In the mid-90s fundraising was described internally as ‘a necessary evil’, and by
March 2010 annual net income had slumped to an all-time low of £6.9m. When NCH became
Action for Children, the old culture of a ‘charity with a fundraising department’
changed to ‘a fundraising charity’.

Fundraising performance has been transformed through the creation of a culture of
success, innovation, constant improvement and commercial responsiveness. In two 
years annual net income has increased to £11.4m with RoI improving from 1.62 to 
2.31. Innovations include my.actionforchildren.org.uk, a website that allows donors
to support projects in their local area, which has raised more than £700k through
recruiting regular donors at less than £50. Action for Children’s success would 
not have been possible without strong teamwork, both within fundraising and across
the organisation.

As well as financial achievements cross-departmental projects have improved the 
organisation’s practice and reputation. A completely new set of fundraising policies
and procedures have been implemented and financial processes have been streamlined
to improve accuracy and speed. Supporter satisfaction. LTV and data accuracy have
improved, complaints have dramatically reduced and supporter materials are dispatched
on time.

In addition to regular team meetings and a bespoke training programme, everyone 
meets annually for two days of reflection, learning and celebration.

 

## The Myton Hospices

After the Myton Hospices won the COTY partnership with BBC Radio Coventry and Warwickshire,
the whole fundraising team got involved to make the partnership work. Team Myton’s
enthusiasm and energy never waned during the entire duration, and the team still
carried on its usual fundraising with team members doing extra hours in their own
time to keep it going.

TMH has a policy of working together to maximise opportunities and no department
works as a silo. Team successes are celebrated, and during the partnership the nurses
and doctors, chefs and cleaners were all drafted in, as were patients and their 
families. This was the first time the clinical and fundraising teams had worked 
together, and since the partnership the nurses and doctors have continued to be 
involved in fundraising. £114,000 was raised in direct income from the partnership
which also attracted a huge amount of PR.

## THGI (The Hall Get Involved)

Exeter Street Hall in Brighton is used by local people of all ages for a range of
purposes from tea parties, Boy’s Brigade and wedding receptions to baby Zumba. THGI
is a community group established in December 2011 after St Luke’s Church decided
to sell the hall, and raised £178,000 in just 18 weeks. Initially THGI were given
until 31 October 2012 to raise £200,000, although this was later extended to 31 
January 2013 and the price reduced to £150,000.

A fundraising strategy was developing incorporating a community share offer and 
other forms of support – corporate sponsorship, community fundraising events and
business donations. The Community Share offer raised 90% of the total and gained
more than 800 shareholders. Research by a petition and a Community Needs Analysis
and feedback showed there was strong support for the campaign and that the hall 
was seen as an essential resource. A high visibility brand was developed with a 
clear message and a creative programme of activities to demonstrate the future of
the hall.

The team of 40 volunteers and ad-hoc helpers worked tirelessly on the campaign. 
The volunteers met with the management team monthly and in teams more regularly,
enabling things to be done quickly and efficiently. The residents of Prestonville
demonstrate incredible passion and commitment and delivered an amazing result for
their community.

 * **[Charity Commission website](https://fundraising.co.uk/2013/05/23/charity-commission-website-2/)**(
   23 May 2013)
 * **[Best donor development campaign](https://fundraising.co.uk/2013/05/24/best-donor-development-campaign-2/)**(
   24 May 2013)
 * **[Best use of the telephone](https://fundraising.co.uk/2013/05/24/best-use-telephone-2/)**(
   24 May 2013)
