# Ireland’s national giving campaign asks charities to register

- Link: https://fundraising.co.uk/2013/05/17/ireland039s-national-giving-campaign-asks-charities-register/
- Published: 2013-05-17T10:33:49+01:00
- Author: Howard Lake

The National Giving Campaign in Ireland, which has been rebranded as the One Percent
Difference Campaign, has extended its deadline for charities to be included on its
website to 27 May 2013.

[The One Percent Difference Campaign](http://form.onepercentdifference.ie) is being
run by Philanthropy Ireland and will encourage everyone in Ireland to give 1% either
financially or of their time. Philanthropy Ireland says, if taken up, this would
double current giving levels.

Philanthropy Ireland is currently developing a national awareness campaign that 
will act as a call to action for causes all over the country and will encourage 
everyone to get involved.

## Advertisement

According to Philanthropy Ireland, the problem is that not enough people in Ireland
give in a considered and sustained manner which would enable charities and worthy
causes to plan over the long term. The campaign hopes to reverse this downward trajectory
to create a cultural shift in Irish people’s giving habits and show that every person
can make a difference.

The upcoming advertising campaign will point people to ‘The One Percent Difference’
website. As well as a calculator that enables users to figure out how much 1% means
to them, there will be a short questionnaire on the website that will help people
decide where their 1% should go. It assesses the user’s values and priorities and
matches them with causes that are likely to resonate with them.

The site will not process donations. It will simply ask users to pledge their 1%
to a cause and will also provide links to the websites of the resulting organisations.

 * **[Woods Group](https://fundraising.co.uk/2013/05/17/woods-group/)** (17 May 
   2013)
 * **[Woods Group](https://fundraising.co.uk/2013/05/17/woods-group-0/)** (17 May
   2013)
 * **[Highlights of Institute of Fundraising Technology Conference 2013](https://fundraising.co.uk/2013/05/20/highlights-institute-fundraising-technology-conference-2013/)**(
   20 May 2013)