# Christian Aid Week 2013 promoted with TV advert

- Link: https://fundraising.co.uk/2013/05/12/christian-aid-week-2013-promoted-with-tv-advert/
- Published: 2013-05-12T23:21:44+01:00
- Author: Howard Lake

**Christian Aid has launched a new TV ad to promote Christian Aid Week, which runs
from 12 to 18 May 2013.**

Part of the ‘Bite Back at Hunger’ theme of this year’s campaign, it presents a positive
image of how the charity is helping to overcome poverty. It is being broadcast on
all the UK’s major commercial channels throughout [Christian Aid Week](http://www.caweek.org).

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There are no professional actors involved. It was filmed in York Island, a fishing
village of around 200 people in southern Sierra Leone. The character of ‘Mo’ is 
played by Michael, the head teacher of York Island’s school, and a former fisherman.
The children go to Michael’s school.

In this district Christian Aid provides support such as the solar-powered freezer
that is mentioned in the advert.

 * **[Christian Aid Week features interactive TV ad for mobile donations](https://fundraising.co.uk/2015/05/06/christian-aid-week-features-interactive-tv-ad-for-mobile-donations/)**(
   6 May 2015)
 * **[The Entertainer partners with Christian Aid to support Bangladesh families](https://fundraising.co.uk/2016/05/11/entertainer-partners-christian-aid-support-bangladesh-families/)**(
   11 May 2016)
 * **[Christian Aid Week 2017 focuses on refugee crisis](https://fundraising.co.uk/2017/07/11/christian-aid-week-2017-focuses-refugee-crisis/)**(
   11 July 2017)