# Charities to fundraise from M.A.D.’s online jewellery store

- Link: https://fundraising.co.uk/2013/05/09/charities-fundraise-mad039s-online-jewellery-store/
- Published: 2013-05-09T12:33:02+01:00
- Author: Howard Lake

Charities are being offered the chance to raise funds through [an online jewellery shop](https://www.haruni.com/).
M.A.D. (Make a Difference) was launched this week by fundraising and marketing specialists
Sellcomms for Charities.

 

When customers buy jewellery from the M.A.D. online shop, their nominated charity
will receive 100% of the net profit on the sale.

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[Charities can register for a store at no charge](http://www.choosemad.com/customer/account/createcharity/),
and will receive a unique URL that they can then promote to their supporters and
the public. Every shopper on the site is invited to choose a charity to support.

 

M.A.D. handles the entire transaction with the shopper from purchase through to 
delivery and fulfilment, “eliminating any financial risk or extra workload for charities”.
The charity of course will need to publicise the service to their supporters.

 

Sellcomms for Charities say that M.A.D. “sells a wide variety of fashionable, affordable
jewellery for all ages, tastes and budgets”, for both men and women. It also sells
some products only available through M.A.D, including ULinx, a new trend in magnetic
modular jewellery, as well as contemporary luxury jewellery from the J-Jaz.

 

Spencer Cohen, Director of M.A.D., said: “The difference between M.A.D. and other
traditional merchandising is the quality of our fashion products, the fact that 
100% of the profit goes to the charity, and the fact that there’s no financial risk
for the charity.”

 

Before launch, M.A.D. had already secured over 5,500 [Facebook followers](http://www.facebook.com/chooseMAD).

 

M.A.D. is registered with the [British Jeweller’s Association](http://www.bja.org.uk)
and the [Responsible Jewellery Council](http://www.responsiblejewellery.com).

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