# TV advert promotes Christian Aid Week 2013

- Link: https://fundraising.co.uk/2013/05/08/tv-advert-promotes-christian-aid-week-2013/
- Published: 2013-05-08T09:15:00+01:00
- Author: Howard Lake

**Christian Aid has launched a TV advert to promote Christian Aid Week, which runs
from 12 to 18 May 2013.
Part of the ‘Bite Back at Hunger’ theme of this year’s campaign,
it presents a positive image of how the charity is helping to overcome poverty. 
It is being broadcast on all the UK’s major commercial channels throughout [Christian Aid Week](http://www.caweek.org).
There are no professional actors involved. It was filmed in York Island, a fishing
village of around 200 people in southern Sierra Leone. The character of ‘Mo’ is 
played by Michael, the head teacher of York Island’s school, and a former fisherman.
The children go to Michael’s school.In this district Christian Aid provides support
such as the solar-powered freezer that is mentioned in the advert.

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