# Oxfam Ireland chooses m-hance to improve fundraising and Gift Aid

- Link: https://fundraising.co.uk/2013/05/08/oxfam-ireland-chooses-mhance-improve-fundraising-and-gift-aid/
- Published: 2013-05-08T11:41:44+01:00
- Author: Howard Lake

Oxfam Ireland has chosen business software solutions company m-hance to help optimise
its fundraising operations and boost Gift Aid income. The new customised CRM system
will be integrated into the charity's financial management, retail and electronic
point of sale (EPOS) software, and is due to go live in October 2013.

The customised Microsoft Dynamics system will help [Oxfam Ireland](http://www.oxfamireland.org),
which has offices in Belfast and Dublin, more effectively to manage its donations,
marketing activities and Gift Aid reporting requirements.

The [m-hance](http://www.m-hance.com) CRM system will automate a range of processes
that are currently manual, which will help the charity capure and report on infomration
to help plan and measure fundraising and marketing campaigns.

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## Gift Aid and shops

The system will also help Oxfam Ireland process **Gift Aid** claims in Northern 
Ireland more efficiently. It should also help monitor the performance of each of
its 51 charity shops more accurately.

Hugh Walker, Finance and Corporate Services Director at Oxfam Ireland, explained:"
m-hance’s system will provide a comprehensive view of our organisation and donors
by accurately capturing detailed information from multiple sources… By automating
communication about the positive difference their donations are making the system
will help us to enhance supporter engagement and increase our fundraising capabilities."

M-hance's other charity clients include Amnesty International UK, Plan UK, and The
Society of St Vincent de Paul.

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