# Why fundraisers are so ‘angry’

- Link: https://fundraising.co.uk/2013/05/06/why-fundraisers-are-so-039angry039/
- Published: 2013-05-06T09:35:45+01:00
- Author: Howard Lake

Gosh aren’t fundraisers a defensive, angry bunch of insecure people, lashing out
at anyone who has the temerity to criticise them for being too professional, spending
too much on raising money, or using aggressive fundraising techniques. Or maybe 
they aren’t. Maybe what some people interpret as an unwillingness to face up to 
what they perceive as some home truths about fundraising is really a sign that many
fundraisers are just fed up to the back teeth of the same naïve and simplistic objections
continually being rehashed and presented as insightful debate.

 Take philanthropist Gina Miller, who made the front cover of _Third Sector_ recently
with her views that there are to many “careerists” working for charities, there 
is too much focus on impact measurement (you can’t win, can you?), and that admin
costs should be capped by legislation.

  

Gina Miller is then surprised by the uproar that her views have generated among 
charity workers: “If you’re doing a good job,” she asked rhetorically in her _Third
Sector_ interview, “why are you so angry?”

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Right Gina. I’ll tell you.

We are not angry because we are being criticised. We are angry because the criticism
you have leveled at the voluntary sector is ill-informed, simplistic, lazy, ignorant,
unoriginal, and lacking sophistication.

But I’m not going to engage with and attempt to rebut those criticisms as this in
not the point of this blog. What I want to is look at the nature of the criticism
itself and the attitudes that critics hold about those voluntary sector workers 
who don’t agree with them.

Miller and critics like her have a rather perverse way of measuring how good their
criticism is. The more uproar and opposition they generate, the more they feel they
are right. After all, they seem to be reasoning, if they weren’t on the right track
with their criticism, the targets of that criticism wouldn’t be reacting so aggressively.

It’s a self-fulfilling prophecy. Increasing levels of vociferousness in opposition
to their points of view only go to show how right they were in the first place. 
They then wear this uproar like a badge of honor: “I’ve pissed off the voluntary
sector and I’m proud of it.”

Julian Knight of the _Independent_ is another of this ilk. Knight doesn’t like chuggers,
which is his right. Of course, most people who don’t like face-to-face fundraisers
don’t have a column in a national newspaper through which to vent these opinions.
When Knight came out with one of his anti-chugger articles a couple of years ago,
he proudly boasted how he’d received "furious" emails from charity PRs (I actually
wrote him a polite email in which I provided more accurate information than he clearly
had access to at the time and offered to meet him but I was ignored.)

Perhaps though, an alternative explanation for the angry responses and “furious 
emails” is that the criticism is, as I suggested above, just not very good. That
we’ve heard it all before. That it’s just more of the same shibboleths repeated 
over and over again.

What is just as galling for the fundraising sector is that critics appear to get
such an easy ride of it. Not once in her _Third Sector_ interview was Gina Miller
challenged on her arguments.  All you need do is criticise the voluntary sector 
and it’s a fast track to media coverage and a raised profile: the surest way for
a local politician to get him or herself in the local media is to attack ‘chuggers’.

_Third Sector_’s finance reporter David Ainsworth argued in a blog last year that
that charities fail to accept that there is anything wrong with face-to-face fundraising
because they are so committed to it. Because we can see the benefits of F2F, we 
fail to see its shortcomings, which in this case was its potential for winding up
certain members of the public (and parliament). Charities are therefore in denial
about the problems caused by F2F and respond to criticism in a defensive manner,
in much the same way as charities have responded to the criticisms made by Gina 
Miller.

Now, I deal with the public perception of F2F every day – it is my job after all.
I’m not in denial about the public perception of F2F; and I am all too aware of 
its shortcomings as well as its benefits.

However, I am very rarely asked about its shortcomings. That may seem odd, considering
the number of media interviews I do. The operative word here is ‘asked’. I said 
I’m not ‘asked’ about its shortcomings. But I am ‘told’ what they are, and then 
invited to disagree, if I dare (though I do have to be fair and point out that I
have really noticed a change in the way the media approaches F2F over the past year).

Many of the objections put to the sector about F2F really don’t stand objective 
scrutiny. Either they concern things like costs, attrition, remuneration, stuff 
that applies to all fundraising and not just F2F. Or they are about personal dislike
of the medium. Look at the stories about “aggressive” fundraising that have surfaced
this year whereby ‘aggressive’ is conflated with ‘asking in a way that some people
don’t like’.

And it’s the same objections, over and over and over again. The debate doesn’t move
on. We never manage to progress to a sophisticated discussion about the pros and
cons of F2F because we are forever mired in hackneyed swamp of ‘the chugger agency
keeps the first 12 months of your donation’.

So we are not reacting defensively to criticisms of F2F, we are just ever so slightly
fed up with the unsophisticated and simplistic assertions that are so often thrown
at us.

And the same is true of Gina Miller’s arguments. The charity sector has not reacted
with such vehemence because she has touched a raw nerve or hit the nail on the head.
It has done so because her arguments are so poor, and that hers are just the latest
round of similarly poor criticism.

Yet any suggestions by the fundraising sector that such arguments, or the way they
are reported in the media, are not balanced or presenting an accurate picture are
presented as us claiming that these stories should not by run at all, and that the
sector media should only run positive, helpful stories that paint fundraising and
charities in a good light.

On the contrary, we just want these issues covered better. We wanted them put into
context. We want the issues properly examined. And we would like the claims of critics
to be critically examined as well, to have them justify the assertions that a telephone
call at an inconvenient time is, _ipso facto_, "aggressive", or that charity admin
costs should be capped by law, and not just taken at face value, as they so often
appear to be.

So, will the next person who fancies stepping up to the plate to take a pop at the
voluntary sector please do us the courtesy of researching this topic and coming 
up with something novel and engaging. Something that will make us think: “Actually,
you’ve got a good point there.” And not: “Not bloody admin costs again.”

 * **[A founding Chief Executive’s view on fundraising](https://fundraising.co.uk/2013/05/07/founding-chief-executive039s-view-fundraising/)**(
   7 May 2013)
 * **[Zombie fundraising techniques](https://fundraising.co.uk/2013/05/10/zombie-fundraising-techniques-0/)**(
   10 May 2013)
 * **[How to use your corporate events budget for charity](https://fundraising.co.uk/2013/05/14/how-use-your-corporate-events-budget-charity/)**(
   14 May 2013)
