# Fundraising and Organisational Culture

- Link: https://fundraising.co.uk/2013/05/01/fundraising-and-organisational-culture/
- Published: 2013-05-01T14:48:15+01:00
- Author: Howard Lake

The influence of organisational culture on fundraising is rarely discussed in our
sector. Whether you are raising funds in a major hospital, a small disability charity
or an arts organisation, the culture in which you operate will to a large extent
define and determine how you operate, as well as the limits of what you can and 
cannot do. In other words, your success as a fundraiser will in part be determined
by how the culture works for or against you. 

 

So what is it that determines the culture of an organisation in relation to fundraising?
I believe it is determined by things like:

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·         The age and size of the organisation

 

·         How long fundraising has been carried out

 

·         The status of fundraising within the organisation (i.e. valued versus 
tolerated)

 

·         The extent to which fundraising is “owned” across other functions

 

·         The internal decision making processes (e.g. bureaucratic and slow versus
lean and rapid)

 

·         The involvement or otherwise of those at the top

 

·         Attitudes to risk and innovation

 

·         The balance between [empowerment and control](https://blog.curriculosolutions.com/student-empowerment-achieving-success-once-you-graduate)
of fundraising staff

 

·         The willingness to invest for the future (or not)

 

Each organisation has aspects that will help with or hinder its fundraising. So,
for example, a large hospital typically interacts with many potential donors, has
resources to invest and a long shopping list of projects to raise funds for. However,
the culture is often top down, bureaucratic and risk averse, so things happen very
slowly and opportunities can be missed.

 

At the other end of the scale, a small new charity can move quickly to implement
ideas and innovate freely, but may lack the resources needed to develop all of its
opportunities. Attitudes to risk and innovation may also vary considerably, sometimes
enabling the charity to punch above its weight (for example by good use of social
media) or perhaps dooming the charity to remain small and underfunded.

 

So why is all this important? Well organisational culture is more than just a vague
academic interest. It is important because it determines to a large extent how successful
an organisation will be in fundraising. Allied to this, by working for or against
fundraisers, it can limit how successful they will be (and be seen to be) in their
roles. After all, sailing downstream with the wind behind you is more fulfilling
and takes you further than battling your way against the current into a headwind.
Organisational culture can make or break careers, so it matters for individuals 
as well as the institutions they serve.

 

The key question then is what sort of culture prevails in your organisation? Is 
it helping or hindering your fundraising? If the latter, are there things you can
do about it? Or are attitudes and practices so entrenched that real change is unlikely?
Ultimately, it seems to me that you have three choices. You either a) accept the
constraints and make the best of things, b) seek to change what you can and put 
up with the rest or c) find another organisation to work for where the culture is
more conducive to success.

 

It would be interesting to hear others’ thought about the impact of organisational
culture on fundraising.

 

_Photo: [People arranged in a hierarchy](http://www.shutterstock.com/pic-82745728/stock-photo-people-arranged-in-a-hierarchy.html):
winui on Shutterstock.com_

 * **[Can aligning your brand to a cause do more harm than good?](https://fundraising.co.uk/2013/05/01/can-aligning-your-brand-cause-do-more-harm-good/)**(
   1 May 2013)
 * **[Why fundraisers are so ‘angry’](https://fundraising.co.uk/2013/05/06/why-fundraisers-are-so-039angry039/)**(
   6 May 2013)
 * **[A founding Chief Executive’s view on fundraising](https://fundraising.co.uk/2013/05/07/founding-chief-executive039s-view-fundraising/)**(
   7 May 2013)

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