# Tesco raises £11.85 million in one year for Cancer Research UK

- Link: https://fundraising.co.uk/2013/04/25/tesco-raises11m-for-cancer-research-uk/
- Published: 2013-04-25T06:55:00+01:00
- Author: Howard Lake

Tesco staff and customers have raised £11.85 million in one year for Cancer Research
UK, its charity of the year, beating the £10 million target set in March 2012.

 

The money was raised by staff, customers and suppliers at more than 3,000 stories,
offices and distribution centres across the UK. According to Tesco this is the **
largest amount ever raised by a business and charity partnership in one year**.

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Fundraising activities included:

 * treks by Tesco staff members to Everest base camp and the Sahara, which together
   aised over £191,000

 * a festive-themed ‘Cycle to Lapland’ static bike ride in Tesco stores which raised
   more than £1 million over one weekend

 * competitions inspired by TV programmes including ‘Tesco Does Strictly’ and ‘Tesco
   Distribution’s Got Talent’ which raised more than £68,000

**In-store fundraising activities** by Tesco included a donation of 0.0125p from
Tesco Personal Finance PLC every time a cash machine was used at Tesco until 29 
February 2013, and promotions that encouraged Clubcard customers to donate their
points to the charity.

 

The store that raised the most money was Tesco Extra in Dundee, which raised £22,000.

 

The funds raised are being used for 32 early diagnosis and detection research projects
helping to ensure more people receive treatment at a time when it is more likely
to be successful.

 

During the partnership [Tesco also helped Cancer Research UK](http://www.cancerresearchuk.org/tesco)
raise awareness of the early signs and symptoms of cancer. Eight million health 
information leaflets were placed at store checkouts.

 

Richard Taylor, Cancer Research UK Executive Director of Fundraising and Marketing,
said: “Tesco staff, customers and suppliers have gone above and beyond to raise 
a record breaking amount of money for our lifesaving work over the past year. The
dedication they have put into raising vital funds to help improve the early diagnosis
and detection of cancer particularly during a time of economic uncertainty has been
truly inspiring.”

## Tesco charity of the year

Tesco has chosen a different charity every year since 1988 to benefit from fundraising
by its staff and customers. The Tesco Charity Trust tops up staff fundraising by
20%, up to a maximum of £500,000.

 

Last month [Tesco announced that Diabetes UK would be its next charity of the year](https://www.fundraising.co.uk/2013/03/04/tesco-announces-major-charity-partnership-diabetes-uk-hoping-raise-10m/).

 * **[Diabetes UK is 80 today](https://fundraising.co.uk/2014/01/10/diabetes-uk-80-today/)**(
   10 January 2014)
 * **[Volunteers collect record £628,000 in two days for British Red Cross Philippines appeal](https://fundraising.co.uk/2014/01/13/volunteers-collect-record-628000-two-days-british-red-cross-philippines-appeal/)**(
   13 January 2014)
 * **[Tesco partnership yields £10 million for Diabetes UK in first year](https://fundraising.co.uk/2014/03/03/tesco-partnership-yields-10m-diabetes-uk-first-year/)**(
   3 March 2014)