# Chartered Institute of Marketing launches group for charity sector marketers

- Link: https://fundraising.co.uk/2013/04/24/chartered-institute-marketing-launches-group-charity-sector-marketers/
- Published: 2013-04-24T09:00:00+01:00
- Author: Howard Lake

**The Chartered Institute of Marketing will next month launch a new group to support
marketers working the charity and not-for-profit sector. **

The group will be steered by a committee of CIM marketers from the commercial and
third sector, and will be chaired by Professor Ian Bruce CBE, Founder and President
of Centre For Charity Effectiveness, at Cass Business School.

The group will be for marketers who are directly or indirectly working to deliver
marketing communication activities, campaigns, fundraising initiatives and services
for the charity sector. It is designed to help share good practice between charities,
housing associations, universities, independent schools, and philanthropic businesses,
with the aim of improving charities’ marketing effectiveness.

## Advertisement

The group will be launched in London on 14 May. The event will include a keynote
speech from Georgie Fienberg, Founder and International Director of AfriKids, about
the use of marketing communications to fuel charity profile and growth.

“Marketing is the ideal business method to keep charities focused on their beneficiaries
as well as their donors but it is under-utilised. Charities are missing a trick”,
said Professor Ian Bruce CBE.

The [Chartered Institute of Marketing charity group will be launched](https://www.cim.co.uk/Events/EventDetails.aspx?crid=55040)
at Cass Business School at 6.30 on 14 May. Tickets are £10.

 * **[Chartered Institute of Marketing holds first meeting for group of charity sector marketers](https://fundraising.co.uk/2013/05/14/chartered-institute-marketing-holds-first-meeting-group-charity-sector-marketers/)(
   14 May 2013)
 * **[Chartered Institute of Marketing updates its marketing qualifications](https://fundraising.co.uk/2008/02/14/cim-updates-marketing-qualifications/)(
   14 February 2008)
 * **[New not-for-profit category in CIM Marketing Excellence awards](https://fundraising.co.uk/2019/11/07/new-not-for-profit-category-in-cim-marketing-excellence-awards/)(
   7 November 2019)**