# Virgin Money Giving launches mobile optimised site

- Link: https://fundraising.co.uk/2013/04/16/virgin-money-giving-launches-mobile-optimised-site/
- Published: 2013-04-16T11:04:14+01:00
- Author: Howard Lake

Online giving service Virgin Money Giving has launched a mobile website to enable
fundraisers to invite their contacts to support them with a donation via a mobile
device.

The newly optimised site has been created by mobile and multichannel specialists
Usablenet. It goes live a few days before the Virgin London Marathon, the biggest
single fundraising event in the UK calendar. The site can of course be used for 
other charity fundraising events as well.

Virgin Money Giving is the not-for-profit online fundraising arm of Virgin Money
and has been handling online donations since 2009.

## Advertisement

The company said that, according to recent research that it had commissioned, 80%
of charities surveyed said that digital technology was the key to increasing income,
yet **76% of charities did not have their own mobile-friendly website**.

Holly Branson, patron of Virgin Money Giving, who ran the London Marathon in 2010,
said: "I know from running my own charity, Big Change Charitable Trust, how important
it is for people to be able to donate quickly, easily and efficiently. Often people
donate ‘in the moment’ and via a mobile is the quickest and easiest way when you’re
on the go.”

[http://uk.virginmoneygiving.com/](http://uk.virginmoneygiving.com/)

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