# Research on wealthy donors in Northern Ireland revealed

- Link: https://fundraising.co.uk/2013/04/16/research-wealthy-donors-northern-ireland-revealed/
- Published: 2013-04-16T16:47:54+01:00
- Author: Howard Lake

Some new research on giving by high net worth individuals in Northern Ireland has
found that the most frequently reported value of donations is in the range of £10,000
to £20,000.

The research was released at the launch of **Giving Northern Ireland** which has
been established to promote philanthropy. The organisation also launched its new
website at the event in Parliament Buildings in Stormont.

Two thirds of those making cash donations to the charities also gave their time 
and other commitment while local causes were the most popular, the research found.
Causes associated with children and young people, followed by education were the
most popular.

Most major donors were classed as ‘structured/planned’ givers, particularly those
who gave over £50,000 in the last year. Lower level donors were equally divided 
between reactive and more planned givers.

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The research also showed that Gift Aid cheques were often used by donors, with one
in three donations made through family or charitable trusts. One in five high net
worth individuals reported that they had made provision for charities in their wills.

The **impact of the recession** was reported as influencing giving and the uncertainty
of any economic recovery was a concern for future giving.

## Other findings

The research, which involved interviewing 22 major donors, also found that:

 *  the lack of a culture of giving was seen as a barrier to greater philanthropy
 *  the low number of wealthy people engaged in giving was also a barrier to greater
   giving
 *  a sense of responsibility and moral duty were common triggers for giving
 *  personal fulfilment was found to be a key learning point for donors

Giving Northern Ireland has established an office in Belfast and Sandara Kelso-Robb
has been appointed as Strategic Advisor to the organisation.

[www.givingnorthernireland.org](http://www.givingnorthernireland.org)

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