# Pro bono support helps launch campaign International Day for Street Children

- Link: https://fundraising.co.uk/2013/04/09/pro-bono-support-helps-launch-campaign-international-day-street-children/
- Published: 2013-04-09T23:25:23+01:00
- Author: Howard Lake

Pro bono support has helped the Consortium for Street Children (CSC) launch its 
campaign to gain United Nations recognition for International Day for Street Children
on 12 April.

 

The ‘Home Street Home’ campaign highlights the millions of children around the world
for whom life on the street is a daily reality. UN recognition would encourage states
to take a greater degree of responsibility to protect the rights of street children.

## Advertisement

 

The campaign has been made possible by _pro bono_ support from design agency The
Partners, who developed the Home Street Home concept and visuals, together with 
support from Jack Agency in developing the outdoor activity on the 12th April and
donating billboard space.

 

The campaign features stark visual imagery of a child’s bedroom sign in the incongruous
setting of the street with the aim of challenging people to realise that for many
children the street is their home.

 

International Day for Street Children was launched by the Consortium for Street 
Children, a UK based network of NGOs, in 2011. The Day is supported by insurer Aviva,
bank HSBC, and retailer Tesco.

 

[www.streetchildrenday.org](http://www.streetchildrenday.org)

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