# The Wheel to launch daily deal fundraising tool for Irish charities

- Link: https://fundraising.co.uk/2013/04/08/wheel-launch-daily-deal-fundraising-tool-irish-charities/
- Published: 2013-04-08T12:55:20+01:00
- Author: Howard Lake

**Irish charity umbrella group, the Wheel, is to launch a new online fundraising
initiative called Deal Effect.**

Deal Effect, which brings together 34 mostly smaller charities, aims to cash in 
on the popularity of **daily deal** websites where consumers get a bargain, companies
get the business and the participating charities get 11% of the value of transactions.
It is due to launch in June.

“Deal Effect is the modern version of the Christmas card, enabling relatively small
but repeat revenues, as well as a way of giving something back to donors without
always asking them for money,” Wheel CEO Deirdre Garvey told the Sunday Times.

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Ms Garvey says this fundraising initiative is the type of innovation needed when
fundraising is under pressure in the current economic climate in Ireland.

[The Wheel](http://www.thewheel.ie) is a support, resource and representative body
for the Irish voluntary sector.

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