# Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future

- Link: https://fundraising.co.uk/2013/04/07/winning-the-story-wars-why-those-who-tell-and-live-the-best-stories-will-rule-the-future/
- Published: 2013-04-07T21:51:45+01:00
- Author: Howard Lake

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Does your brand tell a story?

 

 

 

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In “Winning the Story Wars,” globally recognized storyteller, designer and entrepreneur
Jonah Sachs argues that only those brands that tell “values-driven stories” through
the “right” channels will revolutionize marketing. Above that, they may become humanity’s
greatest hope for the future.

 

 

 

It’s no surprise that most of today’s marketing messages are swallowed up in a flood
of noise the minute they hit the market, with thousands of ads and emails hitting
each recipient on a weekly basis. And those recipients, empowered by social media
tools and on-demand viewing, will ignore you in favor of something they’d prefer
to seek out themselves. Sachs cites a quote from the former advertising chief at
Macy’s and Citigroup to emphasize this point: “The irony is that while there have
never been more ways to reach consumers, it’s never been harder to connect with 
consumers.”

 

 

 

For those of us who not only want to be heard, but need to be heard to create a 
better future–the time has come to cross the chasm with the only strategic approach
that has ever really worked: telling great stories.

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