# We First: How Brands and Consumers Use Social Media to Build a Better World

- Link: https://fundraising.co.uk/2013/04/07/we-first-how-brands-and-consumers-use-social-media-to-build-a-better-world/
- Published: 2013-04-07T21:43:23+01:00
- Author: Howard Lake

[amzn_product_post]
A social media expert with global experience with many of the
world’s biggest brands – including Nike, Toyota and Motorola – Simon Mainwaring 
offers a visionary new practice in which brands leverage social media to earn consumer
goodwill, loyalty and profit, while creating a third pillar of sustainable social
change through conscious contributions from customer purchases. These innovative
private sector partnerships answer perhaps the most pressing issue facing business
and thought leaders today: how to practice capitalism in a way that satisfies the
need for both profit and a healthy, sustainable planet. Mainwaring provides case
studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota,
Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations
need to rethink their strategies.

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