# Twitter for Good: Change the World One Tweet at a Time

- Link: https://fundraising.co.uk/2013/04/07/twitter-for-good-change-the-world-one-tweet-at-a-time/
- Published: 2013-04-07T21:43:35+01:00
- Author: Howard Lake

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The official word from Twitter on how to harness the power of
the platform for any cause.

 

 

 

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As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers
a unique platform to connect individuals and influence change in ways that were 
unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s
head of corporate social innovation and philanthropy, shares the same strategies
she offers to organisations launching cause–based campaigns. Filled with dynamic
examples from initiatives around the world, this groundbreaking book offers practical
guidelines for harnessing individual activism via Twitter as a force for social 
change.

 

 

 

• Reveals why every organisation needs a dedicated Twitter strategy and explains
how to set one

 

 

 

• Introduces the five–step model taught at trainings around the world: T.W.E.E.T.(
Target, Write, Engage, Explore, Track)

 

 

 

• Author @claired is the head of corporate social innovation and philanthropy at
Twitter, working with organizations like Nike, Pepsi, MTV, the American Red Cross,
charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case
Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children,
Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen
Fund, TED

 

 

 

With more than 200 million users worldwide, Twitter has established itself as a 
dynamic force, one that every business and nonprofit must understand how to use 
effectively.

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