# The New Community Rules: Marketing on the Social Web

- Link: https://fundraising.co.uk/2013/04/07/the-new-community-rules-marketing-on-the-social-web/
- Published: 2013-04-07T21:46:12+01:00
- Author: Howard Lake

[amzn_product_post]
Blogs, networking sites, and other examples of the social web
provide businesses with a largely untapped marketing channel for products and services.
But how do you take advantage of them? With The New Community Rules, you’ll understand
how social web technologies work, and learn the most practical and effective ways
to reach people who frequent these sites.

 

 

 

## Advertisement

Written by an expert in social media and viral marketing, this book cuts through
the hype and jargon to give you intelligent advice and strategies for positioning
your business on the social web, with case studies that show how other companies
have used this approach.

 

 

 

The New Community Rules will help you:

 

 

 

• Explore blogging and microblogging, and find out how to use applications such 
as Twitter to create brand awareness

 

 

 

• Learn the art of conversation marketing, and how social media thrives on honesty
and transparency

 

 

 

• Manage and enhance your online reputation through the social web

 

 

 

• Tap into the increasingly influential video and podcasting market

 

 

 

• Discover which tactics work – and which don’t – by learning about what other marketers
have tried

 

 

 

Many consumers today use the Web as a voice. The New Community Rules demonstrates
how you can join the conversation, contribute to the community, and bring people
to your product or service.

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