# The Art of Raising Money: Using Marketing Theory to Stabilise and Grow Your Income

- Link: https://fundraising.co.uk/2013/04/07/the-art-of-raising-money-using-marketing-theory-to-stabilise-and-grow-your-income/
- Published: 2013-04-07T21:45:17+01:00
- Author: Howard Lake

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Written by Professor Ian Bruce CBE, this publication will help
you to transform your fundraising and income generation so that it is sustainable,
integrated and rewarding, using theories and techniques developed in the commercial
world. As relevant to income from donations as to contracts or training, this book
is suitable for anyone who is unfamiliar with marketing theory and needs to raise
funds.

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