# Relationship Fundraising: A Donor-based Approach to the Business of Raising Money (Jossey-Bass Nonprofit and Public Management Series)

- Link: https://fundraising.co.uk/2013/04/07/relationship-fundraising-a-donor-based-approach-to-the-business-of-raising-money-jossey-bass-nonprofit-and-public-management-series/
- Published: 2013-04-07T21:41:33+01:00
- Author: Howard Lake

[amzn_product_post]
Internationally acclaimed fundraising consultant Ken Burnett
has completely revised and updated his classic book Relationship Fundraising to 
offer fundraising professionals an invaluable resource for learning the techniques
of effective communication with donors in the twenty–first century.

 

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Filled with illustrative case histories, donor profiles, and more than two hundred
action points, this groundbreaking book shows fundraisers how to

 

 

 

* Implement creative approaches to relationship–building fundraising

 

 

 

* Avoid common fundraising errors and pitfalls

 

 

 

* Apply the vital ingredients for fundraising success

 

 

 

* Build good relationships through marketing

 

 

 

* Achieve a greater understanding of their donors

 

 

 

* Communicate effectively with donors––using direct mail, the press, television,
the telephone, face–to–face contact, and more.

 

 

 

* Prepare for the challenges of twenty–first century fundraising

 * **[Volunteering and Society in the 21st Century](https://fundraising.co.uk/2013/04/07/volunteering-and-society-in-the-21st-century/)**(
   7 April 2013)
 * **[Major Donor Fundraising (Fundraising Series)](https://fundraising.co.uk/2013/04/07/major-donor-fundraising-fundraising-series/)**(
   7 April 2013)
 * **[The Social Entrepreneur’s Handbook: How to Start, Build, and Run a Business That Improves the World](https://fundraising.co.uk/2013/04/07/the-social-entrepreneurs-handbook-how-to-start-build-and-run-a-business-that-improves-the-world/)**(
   7 April 2013)