# Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)

- Link: https://fundraising.co.uk/2013/04/07/marketing-in-the-round-how-to-develop-an-integrated-marketing-campaign-in-the-digital-era-que-biz-tech/
- Published: 2013-04-07T21:49:52+01:00
- Author: Howard Lake

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“Dietrich and Livingston have given us a practical guide and
checklist for organizations to tear down the organizational silos that stand in 
the way of getting successful marketing results in a networked media age.”

 

–Beth Kanter, coauthor of Networked Nonprofit

 

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Even now, organisational silos prevent most companies from conversing coherently
with customers, delivering the right targeted messages, and building real synergies
across all their marketing and communications programs. Now, Gini Dietrich and Geoff
Livingston show how to finally break down those silos, bridging traditional and 
newer disciplines to drive more value from all of them.

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