# Major Donors: Finding Big Gifts in Your Database and Online

- Link: https://fundraising.co.uk/2013/04/07/major-donors-finding-big-gifts-in-your-database-and-online/
- Published: 2013-04-07T21:51:39+01:00
- Author: Howard Lake

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In order to capitalize on potential prospects, many nonprofit
professionals focus solely on the research of, or communication with, prospects.
Although research is an important investment of time and resources, and direct contact
with each prospect is essential, neither guarantees successful solicitation of a
gift.

 

 

 

## Advertisement

Major Donors: Finding Big Gifts in Your Database and Online shows you the Internet
and database–mining strategies and techniques that are now making it possible for
charities both large and small to target their efforts on those with identified 
resources and demonstrated interest.

 

 

 

It is more of a why not? book than a how–to guide in which the prevailing message
is “Yes!” Wherever you are, whether professional or volunteer, in Asia, Europe, 
Latin America, or the United States, you can do it. You can raise huge, transformational
gifts. Why not?

 

 

 

This powerful new book equips you to do it, by perfecting the complex process that
requires a reliable combination of skills and intuition, experience and curiosity,
discipline and spontaneity, and research and conversation.

 

 

 

It presents the tips and guidance necessary to aid in researching potential donors
more effectively and helps all types of charitable organisations analyze and select
the best practices for developing multiple Internet strategies alongside their traditional
marketing, communications, and fundraising methods. Every part of the nonprofit 
sector, whether an arts group, a college or university, a health charity, a hospital,
or a social change/advocacy organization, will benefit from this book and its fully
integrated approaches to:

 

 

 

• Prospecting for major gifts

 

 

 

• Identifying prospects

 

 

 

• Gaining insight into their funding interests

 

 

 

• Finding more accurate and updated information on donors and prospects

 

 

 

• Understanding knowledge management, database mining, and prospect research

 

 

 

• Nurturing hot prospects

 

 

 

• Prospecting research policy, privacy, and ethics

 

 

 

• Becoming acquainted with U.S., Canadian, and international strategies

 

 

 

• Considering what your Web site says to major donors

 

 

 

• Moving from prospect identification to making friends for life

 

 

 

Written seamlessly by respected names in the field for nonprofit managers, fundraisers
and leadership of fundraising organisations, knowledge managers, prospect researchers,
and Web builders/designers, this book is a powerful tool to help nonprofit organizations
understand the great treasures they can discover when they use the barely tapped
resources of “e–research” as the first step in a highly personal program to attract
big gifts.

 

 

 

UK Fundraising’s Howard Lake contributed a chapter.

 * **[Winning the Story Wars: Why Those Who Tell and Live the Best Stories Will Rule the Future](https://fundraising.co.uk/2013/04/07/winning-the-story-wars-why-those-who-tell-and-live-the-best-stories-will-rule-the-future/)**(
   7 April 2013)
 * **[The Routledge Companion to Philanthropy](https://fundraising.co.uk/2013/04/07/the-routledge-companion-to-philanthropy/)**(
   7 April 2013)
 * **[The Complete Volunteer Management Handbook](https://fundraising.co.uk/2013/04/07/the-complete-volunteer-management-handbook/)**(
   7 April 2013)