# Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause

- Link: https://fundraising.co.uk/2013/04/07/corporate-social-responsibility-doing-the-most-good-for-your-company-and-your-cause/
- Published: 2013-04-07T21:46:06+01:00
- Author: Howard Lake

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Today, corporations are expected to give something back to their
communities in the form of charitable projects. In Corporate Social Responsibility,
Philip Kotler, one of the world′s foremost voices on business and marketing, and
coauthor Nancy Lee explain why charity is both good P.R. and good for business. 
They show business leaders how to choose social causes, design charity initiatives,
gain employee support, and evaluate their efforts. They also provide all the best
practices and cutting–edge ideas that leaders need to maximize their contributions
to social causes and do the most good. With personal stories from twenty–five business
leaders from socially responsible companies, this is the bible for today′s good 
corporate citizen.

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