# Cause Marketing For Dummies (For Dummies (Lifestyles Paperback))

- Link: https://fundraising.co.uk/2013/04/07/cause-marketing-for-dummies-for-dummies-lifestyles-paperback/
- Published: 2013-04-07T21:44:10+01:00
- Author: Howard Lake

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Cause marketing creates a partnership with benefits for both
a nonprofit entity and a business. Written by an expert on cause marketing whose
blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows
both business owners and marketers for nonprofits how to build and sustain such 
a partnership using social media such as Facebook and Twitter. It covers new online
tools, how to identify potential partners, tips on engaging your fans, and how to
model a campaign on proven successes.

 * **[Organizations Don’t Tweet, People Do: A Manager’s Guide to the Social Web](https://fundraising.co.uk/2013/04/07/organizations-dont-tweet-people-do-a-managers-guide-to-the-social-web/)**(
   7 April 2013)
 * **[The Voluntary Sector Legal Handbook](https://fundraising.co.uk/2013/04/07/the-voluntary-sector-legal-handbook/)**(
   7 April 2013)
 * **[Why Rich People Give](https://fundraising.co.uk/2013/04/07/why-rich-people-give-2/)**(
   7 April 2013)